8th Shanghai International Refractory Materials Exhibition

Published Time:

2021-01-06

International Marketing Center, Sun Zhen

Even in warm Shanghai, December brings a chilling wind. After a year of planning and preparation, the 8th Shanghai International Refractory Materials Exhibition was held as scheduled on December 3rd at the Shanghai New International Expo Center.

To showcase the company's image, and further establish its presence, after repeated review and careful arrangements by company leaders, Ludong's W5B066 special booth was erected. Other exhibitors in Hall W5 included industry leaders such as Aomei, Lier, Ruitai, and Shengquan, as well as various raw material and equipment suppliers. Communication with organizers and customers revealed that due to the severe and recurring impact of the pandemic and immense market pressures, some large enterprises ultimately gave up their participation, prompting reflection from everyone.

In early 2020, the outbreak of the COVID-19 pandemic first spread widely within China before ravaging the globe. Steel companies worldwide suffered a significant blow, impacting all refractory materials companies. Even before the government officially introduced policies promoting domestic circulation, Ludong had already implemented measures focused on the domestic market at the beginning of the pandemic. Also, during the most critical period of the pandemic, sufficient preparations were made, including stockpiling ample pandemic prevention supplies, leading to the company's status as one of the first to resume work, setting an example for both the company and the government in safeguarding foreign trade exports.

By the end of the year, while the domestic pandemic is under control, caution remains necessary. The overseas pandemic continues to rage, impacting what was originally a highly popular exhibition, making it hard to replicate the usual lively atmosphere. However, industry association leaders were still present, visiting every booth to listen to companies’ concerns. The conference also adopted new promotional methods, including online live streaming and synchronous updates, bringing the exhibition details to those unable to attend in person.

The world is changing, the environment is changing, and the market is changing. Only by adapting to change can we find the right direction. We believe that both Ludong and our industry colleagues, after enduring this difficult time, will see the dawn and create a brighter future.

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